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Advancing marketing's role to identify and secure profitable growth.

Insights

2011 Medicare Season—Was It a Bust?

2011_Medicare_Season_460x260

The 2011 Medicare season was a difficult one. We break down why, as well as provide some strategic marketing ideas to improve Medicare Advantage enrollment in the future.

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Author:
Jeannene Manning
Category:
Identify Growth

How to Create Pinterest in Your Healthcare Marketing

Pinterest for Healthcare Marketing

Pinterest is about inspiration. It’s designed to shine a spotlight on the things that move us. And few things are of greater interest to us than our health. That makes it a pretty natural fit for healthcare marketers.

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Author:
Amber Page
Category:
Identify Growth Secure Growth


Work

Herff Jones
Loyola
Priority Health
JW Player goes here

When it comes to the individual health insurance market, it pays to keep it real. And that's exactly what this TV commercial does.

IU Varsity Club


Who We Are

What We Do

A healthcare marketing agency focused on your growth

As a marketing professional in the healthcare industry, you’ve seen an incredible amount of change in a short period of time. Navigating the new landscape can be tough, especially when it comes to identifying and securing profitable growth.

That’s where we can help. Our staff of healthcare strategists, data analysts, and creative and web professionals specialize in helping organizations like yours find the places where marketing directly impacts growth—and do it better than ever before.

And since we face the same challenges you do, we know how to find where your opportunities are hiding—and how to make them work for you.

Let’s work together to make your marketing profitable.
Find out how to get started now.

“When Finelight presented their creative recommendations to our senior team, it produced an audible ‘Wow!’

We help you do more, with less

Marketing is perpetually changing and evolving. Today, you’ve got to make sure your marketing campaigns are precisely targeted, your content is accessible and actionable—and it all delivers an impressive return.

It’s a challenge. But by building your marketing and lead generation strategy on a foundation of research and experience, you can make it a lot easier.

And we can help you do it. We’ll start by mining every information source available for the insights they hold.  

That data will tell us your story. It will show us what moves your best customers to action and how to generate the most profitable leads.

Then, together we can develop marketing strategies and campaigns that are virtually guaranteed to succeed.

Let’s work together to discover your story. Contact us to get started today.

“Best of all, it was built on a platform that includes a more thorough assessment of our market, positioning and goals than we are accustomed to getting from an ad agency.”


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1801 S Liberty Drive, Bloomington, IN
Finelight Bloomington
1801 South Liberty Drive, Suite 300
Bloomington, Indiana, 47403

DIRECTIONS 812.339.6700
123 East Main Street, Suite 100, Louisville, Kentucky
Finelight Louisville
123 East Main Street, Suite 100
Louisville, Kentucky 40202

DIRECTIONS 502.589.5896




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