Insights

About Jeannene Manning

Jeannene Manning has been developing marketing strategies for healthcare clients for more than 20 years. She has a particular love of direct response and is always testing new techniques in the field.

January 25, 2012 by Jeannene Manning

2011 Medicare Season—Was It a Bust?

The 2011 Medicare season was a difficult one. We break down why, as well as provide some strategic marketing ideas to improve Medicare Advantage enrollment in the future.

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June 28, 2011 by Jeannene Manning

Connect to Moms with Email Marketing

When you have an established customer experience with moms, you have the opportunity to build the brand relationship. Don’t rely on moms to do your marketing, but understand what an influential force they can be for you.

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June 9, 2011 by Jeannene Manning

The Powerful Mommy Marketer

A recent backyard bar-b-que opened my eyes to the power of word of mouth marketing to moms.

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May 12, 2011 by Jeannene Manning

Reaching Out to Your Prospective Patients Does Pay Off

Patients who contact a hospital or health system call center result in twice the revenue as those who don’t. Make sure you’re reaching out to these prospective patients with integrated marketing campaigns.

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April 19, 2011 by Jeannene Manning

Helping Friends Make Sense of Medicare

The Medicare enrollment process is confusing and tedious. Find out why health plans miss a golden marketing opportunity by not helping consumers through this process.

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