Finelight is a full service, brand-direct advertising agency. It's a place where creativity and accountability harmonize. Simply put, we move people.

 

IE6 upgrade woes for enterprises

First of all, I am a web developer and I had my share of problems with IE6. Recently I was involved in an interesting discussion with one of our clients regarding their plans to upgrade from IE6 to IE7/8. So I wanted to share my experience on some of the problems faced by enterprises in…

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Multitasking is Such a Turnoff

I look at the clock. 1:37 p.m.
Ok, I think to myself, I’m not going to check for new emails or look at my phone for eight minutes.
1:39 p.m. I brush my mouse past my inbox to see if the familiar “new message” tag pops up. I cringe at my lack of will power. Brush it…

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Satchels of Gold

I need to come clean about a guilty pleasure. I’m a Real Housewives addict. My life stops when new episodes of the Bravo series premiere. I study repeat episodes for missed one-liners, read the housewives’ blogs, get a Google alert when bonus clips are posted online and have joined the Talk Bubble from my BlackBerry….

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Grandkids and Healthcare Marketing

I’ve had the advantage of viewing some 20 years of focus groups where the participants are the 65+ age group. Over the years, I’ve seen both the people and their opinions change.
Today’s seniors are much healthier in appearance. They seem more physically fit, and much less dependent on wheelchairs or walkers. Maybe this is the…

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FEATURED WORK
  • Kitty Attack
  • Sokolove
  • Bombardier
Kitty Attack
This unique website explored one of life's unanswered questions—what's the worst thing that could happen if you decide to go without health insurance?
Sokolove
This informative video helped to re-brand the company and attract more law firm partners as well as potential customers.
Bombardier
This interactive sales piece was so successful, it was used all over the world.
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