Archive for August, 2009


Usability Tools Review— FiveSecondTest.com

Thursday, August 27th, 2009

I was catching up on my RSS feeds the other day and came across www.fivesecondtest.com. It’s a site that provides a quick and free way to conduct high- level usability tests of webpages. Upload your screen shot they take care of the rest.
You can interact with the site by either testing sites, or submitting a…

Posted in usability testing | 1 Comment »

Born To Fit: 40 Years of Street Cred

Wednesday, August 19th, 2009

It’s not a fan page. It’s not a group page. It’s a branded microsite nestled into the secure folds of the Facebook network. Ever since the social media giant announced the availability of vanity URLs for marketers and their brands, it would appear that one brand has taken it quite seriously…

Posted in Uncategorized, advertising agency, bloomington IN, interactive marketing, marketing strategy, social media | 2 Comments »

Just say no – to annoying and invasive online advertising

Wednesday, August 12th, 2009

I am a big advocate of maintaining a user-focused perspective on all things internet. This is so for two primary reasons. First of all, I was an early adaptor of the internet and, as such, I have been an internet user much longer than I have been an internet professional. That being the case, I…

Posted in advertising agency, bloomington IN, interactive marketing, marketing strategy | 5 Comments »


UPCOMING EVENTS
The Combine Tech Conference 2010
Contributing Sponsor
Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • Herffjones
  • Motorcoach Council
  • South Jersey
HerffJones
This graduation product manufacturer needed to generate excitement and increase sales, and that's exactly what this targeted microsite delivered.
Motorcoach Council
This splashy Flash video presentation was used to raise awareness at industry tradeshows for the Motorcoach Council and its mission.
South Jersey
To cut through the clutter in a crowded orthopedic services marketplace, Finelight developed a one-of-a-kind campaign.
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