Archive for January, 2010


2010: Shake It Up

Monday, January 25th, 2010

I’m not usually the New Year’s resolution type. In fact, as a joke my friends and I have made semi-sarcastic resolutions for the past two years. In 2008, I promised to “tell it like it is” more, and hold back on sugar-coating my words. In 2009, we resolved to “not take ourselves too seriously.” While these are fine lifestyle goals, no one is really holding me to them. That’s why this year I’m implementing a three-pronged, collective resolution for myself and anyone listening in 2010: Shake It Up.

Three things we can all do to make 2010 a better year:

What and Why? Content Inventories and Audits

Monday, January 18th, 2010

Ever heard of a content inventory? How about a content audit? If you’ve ever redesigned your website you should have. They are two key building blocks to a successful website and should be a requirement for all web projects.
So what are they?
It’s pretty simple really—in a content inventory you take stock of all the…

PPC: Advertising Trash or ROI Treasure

Monday, January 11th, 2010

Several weeks ago I presented a recommendation for a paid search campaign to a B2B client. As I was describing the benefits of PPC and explaining where the sponsored links (ads) appear, the client interjected with more than a little concern, “You mean those cheap looking ads I completely ignore?!”
The concern reminded me of an…

New Post Coming Monday

Friday, January 8th, 2010

Sorry for the delay in posting, folks. We close the office around the holidays and the first week back is always hectic. We will have a new post for you on Monday 1/11. Thanks for your patience!


UPCOMING EVENTS
The Combine Tech Conference 2010
Contributing Sponsor
Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • St. Francis
  • Bombardier
  • Christial Hospital
St. Francis
Finelight delivered a powerful testimonial-based TV commercial to increase market share for this hospital's cardiac services department.
Bombardier
This interactive sales piece was so successful, it was used all over the world.
Christial Hospital
This 60-second radio commercial created buzz for Christian Hospital’s Express emergency department services in a big hurry.
SERVICE FEATURE
 
The MoveTM Process
Consolidate your agency, data and call center services with one partner, in one physical location.
FINELIGHTERS
HJ_Shoot_082310_2J Scott HomanWho loves popcorn?
SOCIAL MEDIA
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