Archive for February, 2010


Smartphones: A Lightning Rod for the Emerging Mobile Advertising Industry

Monday, February 22nd, 2010

Srilatha Marru (Finelight Web Developer) recently posted an article from Mashable.com in Facebook with interesting statistics of smartphone sales. The headline reads, “Smart phones Are Selling Like Crazy”. Citing data from market research firm IDC, the article states vendors shipped 54 million smartphone devices in the fourth quarter of 2009, representing a 39% increase compared…

Don’t force-feed me content, bro!

Monday, February 15th, 2010

Imagine, if you will, the following scene:
I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,…

Useful tricks and hacks for web developers – Part 3

Tuesday, February 9th, 2010

In this blogpost, I will focus on achieving the following effect using jQuery.
- Inverse of slideUp/slideDown using jQuery
Lets imagine the following situation – You have a slide-down menu. For this you are using 2 divs(#one and #two). div#two should slide down to show it’s content, when you click once on div#one and on the second…

iPad – Triggering a new era of personal computing?

Monday, February 1st, 2010

IBM and later Microsoft revolutionized computing by bringing the power of computers from gigantic mainframes and super computers to user operated personal computers or PC’s. Similarly, MOSIAC, the first web browser was born in Illinois in 1992 and since then the world wide web has taken off from a scientists’ den to reach into every…


UPCOMING EVENTS
The Combine Tech Conference 2010
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Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • South Jersey
  • Sokolove
  • Christial Hospital
South Jersey
This 60-second radio commercial helped to create buzz about South Jersey Healthcare's orthopedic services department.
Sokolove
This informative video helped to re-brand the company and attract more law firm partners as well as potential customers.
Christial Hospital
This 60-second radio commercial created buzz for Christian Hospital’s Express emergency department services in a big hurry.
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