Archive for April, 2010


The Art of Heeling Your Designs

Thursday, April 29th, 2010

After stumbling upon two nearly identical articles from Yahoo’s Shine and CNN about an upward rising trend in women’s footwear, I began to have a deeper conversation with myself about design trends in general. A 19 year old student, who teeters around her college campus in 7 inch heels, is quoted to glibly proclaim “Fashion…

Swing for the Fences!

Monday, April 26th, 2010

In between belting out some blues on his harmonica and coming up with some brilliant ideas, my first creative director, Don Wade would always tell me to “swing for the fences.” At the time, it always made me nervous as hell because being an avid baseball fan, I know that guys who go up there…

Context is everything

Thursday, April 22nd, 2010

In the recent times we have seen an increasing trend in companies trying to gather contextual information. The two most commonly asked questions being –
- What and
- Where

Google
The search giant has a strong user base and is fine-tuning its results based on where the user is located, along with what the user is interested in. …

Rock documentary has big hairy lesson for marketers

Monday, April 19th, 2010

“Daddy, how come I don’t have good hair?”
This question is posed by Lola, the tiny daughter of comedian and filmmaker Chris Rock, in his documentary about the Black hair industry, Good Hair
In his film, Rock shines a light on the hair industry’s damaging and sometimes dangerous styling products, expectations created by the entertainment business and…


UPCOMING EVENTS
The Combine Tech Conference 2010
Contributing Sponsor
Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • South Jersey
  • Kitty Attack
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South Jersey
This 60-second radio commercial helped to create buzz about South Jersey Healthcare's orthopedic services department.
Kitty Attack
This unique website explored one of life's unanswered questions—what's the worst thing that could happen if you decide to go without health insurance?
Sokolove
Finelight developed a unique brand architecture to enable this company to grow its business-to-business partnerships and increase awareness.
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