Archive for May, 2010
Thursday, May 27th, 2010
I love simple strategies that can be executed seamlessly, and immediately improve ROI for clients. Click- to-call phone extensions do just that for PPC campaigns which are set up to show text ads to iPhone and other mobile devices with full Internet browsers. Phone extensions appear as a clickable phone number beneath the main text…
Tags: click to call, mobile marketing, smart phones
Posted in Blog, advertising, advertising agency, bloomington IN, mobile, smart phone | No Comments »
Monday, May 24th, 2010
I recently traveled to Japan and while there I spent a great deal of time looking at the advertising that was all around me. As I can only speak about three words of Japanese and can read even less, figuring out what anything said was pretty much out of the question. But my communication problems…
Tags: advertising, graphic design, japan, simple design
Posted in advertising, creativity, design, marketing strategy | 1 Comment »
Thursday, May 20th, 2010
I’ve been building lead generation programs for the Medicare population most of my 30-year career. The target demo is my mother or your grandfather – anyone over age 65.
Many marketers have been reluctant to use the web to reach that group. They assume that people in that age range don’t get online much, don’t feel…
Tags: Facebook, mecidare population, seniors on the web, social networking
Posted in Facebook, advertising, interactive marketing, marketing strategy, social media | 1 Comment »
Tuesday, May 18th, 2010
Facebook has popularized the social networking aspects of the web and has set new pathways in integrating human aspects into the web content. From a businesses promotion/branding perspective, facebook has widened the opportunity doors and has added to the sea of emerging social web. The latest announcement of new Facebook features and emerging Open Graph…
Tags: development, Facebook, marketing
Posted in Facebook, advertising, development, marketing strategy, open api | No Comments »
Thursday, May 13th, 2010
Dear Facebook,
Where do I start? This is a difficult thing to face, but I think we need to move on. I just don’t think we are right for each other anymore.
No doubt, we had a lot of fun together. Remember when you reconnected me with my old high school friends? Or how about all those…
Tags: Facebook, privacy
Posted in Facebook, advertising, social media | No Comments »
