If you would have asked me that 13 years ago when I started as a copywriter in my first agency, I would have asked you how many beers you had at lunch.
Why? Because the idea was unthinkable. It was sacrilege. And it sure as hell didn’t fit the reality of that agency’s culture (or a…
Archive for the ‘advertising agency’ Category
Creatives Love Account Folks, Right?
Thursday, August 26th, 2010Demand Accountability From Your Agency
Thursday, August 12th, 2010According to a recent survey conducted by the Association of National Advertisers, fewer than one percent of advertisers compensate advertising agencies based on the value they produce. From an Ad Age article discussing these survey results (http://adage.com/agencynews/article?article_id=143644): “Value-based fees — which compensate agencies according to an agreed-upon set of metrics for a given project —…
Advertising Matters
Tuesday, June 1st, 2010Why would a guy who dreamed of working with big brands at big agencies go to work for a brand-direct advertising agency in Bloomington, Indiana? For me, the answer was to prove that what I did mattered.
I got into the advertising business because I loved creative. I loved it so much I left my hometown…
Low Hanging Fruit
Thursday, May 27th, 2010I love simple strategies that can be executed seamlessly, and immediately improve ROI for clients. Click- to-call phone extensions do just that for PPC campaigns which are set up to show text ads to iPhone and other mobile devices with full Internet browsers. Phone extensions appear as a clickable phone number beneath the main text…
