Finelight Blog

Archive for the ‘Blog’ Category

The Combine 2010 (psst…this is big)

Thursday, August 5th, 2010

In the past, members of our crew have ventured far and wide to cities like Boston, Chicago and New York, eager to learn from the best and brightest in our field. With each trip, we’re overloaded with life-altering (seriously) knowledge, opinions, and inspiration. Add to that the pure fun of it all—the amazing food, the feeling of adventure and travel, the excitement of meeting new people who are just as enthusiastic about their work as you are—that’s what makes attending conferences great.

That’s why I’m blocking off September 9th-12th in my calendar, and you should do the same.

Tags: conferences, The Combine 2010
Posted in Blog, Computing, Conferences/Events, Mobile Development, Programming, bloomington IN, creativity, design, development, interactive marketing, open api, social media | 2 Comments »

Satchels of Gold

Thursday, July 15th, 2010

I need to come clean about a guilty pleasure. I’m a Real Housewives addict. My life stops when new episodes of the Bravo series premiere. I study repeat episodes for missed one-liners, read the housewives’ blogs, get a Google alert when bonus clips are posted online and have joined the Talk Bubble from my BlackBerry….

Tags: branding, real housewives, social media
Posted in Blog, Facebook, Twitter, advertising, advertising agency, bloomington IN, marketing strategy, mobile, social media | 2 Comments »

Low Hanging Fruit

Thursday, May 27th, 2010

I love simple strategies that can be executed seamlessly, and immediately improve ROI for clients. Click- to-call phone extensions do just that for PPC campaigns which are set up to show text ads to iPhone and other mobile devices with full Internet browsers. Phone extensions appear as a clickable phone number beneath the main text…

Tags: click to call, mobile marketing, smart phones
Posted in Blog, advertising, advertising agency, bloomington IN, mobile, smart phone | No Comments »

New Post Coming Monday

Friday, January 8th, 2010

Sorry for the delay in posting, folks. We close the office around the holidays and the first week back is always hectic. We will have a new post for you on Monday 1/11. Thanks for your patience!

Posted in Blog, advertising agency, bloomington IN | No Comments »