Archive for the ‘content strategy’ Category


Mobile web – one content doesn’t fit all

Tuesday, September 7th, 2010

Before the smart phones arrived, desktop computers were virtually the only means of information consumption. Mid-sized and Large companies have started paying attention to their web presence on mobile devices(iPhone, android phones and iPad). In this blog post, I discuss some of the key issues that affect the mobile web experience.
Just to give an…

Lessons From BlogHer for Marketers.

Wednesday, August 11th, 2010

This past weekend, I was among the more than 2,000 women who gathered in New York City for BlogHer 10—the largest gathering of female  bloggers in the country. The 72 hours I spent there are still a chaotic mess in my mind, but a few things  became exceedingly clear to me as I networked with…

Zen and the Art of Tweeting

Friday, July 30th, 2010

Confession: until recently I didn’t get Twitter at all. What can you really say something worthwhile in 140 characters? Why do I need Facebook AND Twitter? If I can read your tweets as status updates, why do I have to read them somewhere else? I wanted to like Twitter, I really did. It had a…

Designers and Writers and Bears, Oh My!

Tuesday, June 22nd, 2010

Well, maybe not bears. But for content creators on the web, designers and writers sometimes seem like two different animals.

“How many people can honestly say that content drives design?”

This was the question pointed at the audience during Karen McGrane’s (@karenmcgrane) and Jeff Eaton’s (@eaton) session at this year’s Web Content Conference in Chicago.


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The Combine Tech Conference 2010
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Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
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