Archive for the ‘Twitter’ Category


Zen and the Art of Tweeting

Friday, July 30th, 2010

Confession: until recently I didn’t get Twitter at all. What can you really say something worthwhile in 140 characters? Why do I need Facebook AND Twitter? If I can read your tweets as status updates, why do I have to read them somewhere else? I wanted to like Twitter, I really did. It had a…

Satchels of Gold

Thursday, July 15th, 2010

I need to come clean about a guilty pleasure. I’m a Real Housewives addict. My life stops when new episodes of the Bravo series premiere. I study repeat episodes for missed one-liners, read the housewives’ blogs, get a Google alert when bonus clips are posted online and have joined the Talk Bubble from my BlackBerry….

Let’s Have a (Very Unscientific) Chat About Social Media.

Friday, June 25th, 2010

I don’t claim to know everything there is to know about social media. Far from it. But there are a few things that seem obvious to me. Things that escape far too many corporate entities trying to get in on “the social media thing.”
Here’s the first thing: it’s not a craze, or a fad, or…

Let’s Do an App for That!

Thursday, June 10th, 2010

At least half a dozen times now I’ve been in tactical brainstorming sessions and someone has exclaimed “We should do an App!” Just about everybody has an iPhone, right? Well, if you look around our ad agency environment it sure seems that way. If you go to the hipster watering hole just up the…

Context is everything

Thursday, April 22nd, 2010

In the recent times we have seen an increasing trend in companies trying to gather contextual information. The two most commonly asked questions being –
- What and
- Where

Google
The search giant has a strong user base and is fine-tuning its results based on where the user is located, along with what the user is interested in. …


UPCOMING EVENTS
The Combine Tech Conference 2010
Contributing Sponsor
Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • Inliner
  • Sokolove
  • South Jersey
Inliner
Cluttered trade journals were no match for this stand-out advertising campaign created for the number two supplier in the market.
Sokolove
Finelight developed a unique brand architecture to enable this company to grow its business-to-business partnerships and increase awareness.
South Jersey
To cut through the clutter in a crowded orthopedic services marketplace, Finelight developed a one-of-a-kind campaign.
SERVICE FEATURE
 
The MoveTM Process
Consolidate your agency, data and call center services with one partner, in one physical location.
FINELIGHTERS
HJ_Shoot_082310_2J Scott HomanWho loves popcorn?
SOCIAL MEDIA
RECENT TWEETS