Archive for the ‘website optimization’ Category


Mobile web – one content doesn’t fit all

Tuesday, September 7th, 2010

Before the smart phones arrived, desktop computers were virtually the only means of information consumption. Mid-sized and Large companies have started paying attention to their web presence on mobile devices(iPhone, android phones and iPad). In this blog post, I discuss some of the key issues that affect the mobile web experience.
Just to give an…

Apple Vs. Adobe: Give Peace a Chance

Thursday, May 6th, 2010

This is BIG. The results of this little “spat” between Apple and Adobe will change the way we create and view virtual content, forever.

In a recent letter from Steve Jobs, he outlines six arguments explaining why he and his shiny company are blocking the use of Flash on the iPhone, iPod, and iPad. Of those reasons, battery life, touchscreen limitations, and the need to eliminate third party solutions for future development top the list. His stance is made clear—

Don’t force-feed me content, bro!

Monday, February 15th, 2010

Imagine, if you will, the following scene:
I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,…

Speed up your site!

Friday, October 23rd, 2009

Delay of one second to display a site would drop the number of users visiting the site tremendously.  While we are using various SEO and  social marketing   techniques to drive the traffic to the site, why would we lose the users at our door front?
To speed up the site, below are the…


UPCOMING EVENTS
The Combine Tech Conference 2010
Contributing Sponsor
Finelight is a proud contributing sponsor of The Combine Tech Conference 2010 held in Bloomington, IN, September 9-12.
FEATURED WORK
  • St. Francis
  • Kitty Attack
  • Inliner
St. Francis
Finelight delivered a dynamic new brand look and feel to propel this hospital system forward in a crowded marketplace.
Kitty Attack
This unique website explored one of life's unanswered questions—what's the worst thing that could happen if you decide to go without health insurance?
Inliner
Cluttered trade journals were no match for this stand-out advertising campaign created for the number two supplier in the market.
SERVICE FEATURE
 
The MoveTM Process
Consolidate your agency, data and call center services with one partner, in one physical location.
FINELIGHTERS
HJ_Shoot_082310_2J Scott HomanWho loves popcorn?
SOCIAL MEDIA
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