Finelight is a full service, brand-direct advertising agency. It's a place where creativity and accountability harmonize. Simply put, we move people.

 

Don’t You Want to Know Why?

For the last year and a half I have been eligible for a new cell phone. I have a plain phone that makes calls and texts and not much else. No apps, Internet or music. It holds a charge well, has a good design and is great at making phone calls. I love it just…

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HIPAA for Health Care Marketing Applications through Amazon Hosting

We do everything online now-a-days from shopping to more secure transactions like banking, health care billing and appointments. The paperless paradigm is coming closer to reality.  Among the above, the privacy and security of  health care data is subject to significant legal regulation. .  HIPAA (Health Insurance Portability and Accountability Act) was enacted to, among…

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Let’s Have a (Very Unscientific) Chat About Social Media.

I don’t claim to know everything there is to know about social media. Far from it. But there are a few things that seem obvious to me. Things that escape far too many corporate entities trying to get in on “the social media thing.”
Here’s the first thing: it’s not a craze, or a fad, or…

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Designers and Writers and Bears, Oh My!

Well, maybe not bears. But for content creators on the web, designers and writers sometimes seem like two different animals.

“How many people can honestly say that content drives design?”

This was the question pointed at the audience during Karen McGrane’s (@karenmcgrane) and Jeff Eaton’s (@eaton) session at this year’s Web Content Conference in Chicago.

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Your Focus Needs More Focus

Sitting here with my Kindle, conveniently loaded with multiple books waiting to be read, I am reminded of its awesome ability to serve my every wish/need as a devout reader. The ability to carry around a single device that houses everything I currently wish to read will never cease to cause me wonder and excitement….

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FEATURED WORK
  • Herffjones
  • Gwinnett
  • Christial Hospital
HerffJones
This graduation product manufacturer needed to generate excitement and increase sales, and that's exactly what this targeted microsite delivered.
Gwinnett
To help raise the health system's profile, Finelight created a dynamic new website.
Christial Hospital
This 60-second radio commercial created buzz for Christian Hospital’s Express emergency department services in a big hurry.
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