I’ve had the advantage of viewing some 20 years of focus groups where the participants are the 65+ age group. Over the years, I’ve seen both the people and their opinions change.
Today’s seniors are much healthier in appearance. They seem more physically fit, and much less dependent on wheelchairs or walkers. Maybe this is the…
Posts Tagged ‘advertising’
Grandkids and Healthcare Marketing
Monday, July 12th, 2010Don’t You Want to Know Why?
Thursday, July 8th, 2010For the last year and a half I have been eligible for a new cell phone. I have a plain phone that makes calls and texts and not much else. No apps, Internet or music. It holds a charge well, has a good design and is great at making phone calls. I love it just…
Advertising Matters
Tuesday, June 1st, 2010Why would a guy who dreamed of working with big brands at big agencies go to work for a brand-direct advertising agency in Bloomington, Indiana? For me, the answer was to prove that what I did mattered.
I got into the advertising business because I loved creative. I loved it so much I left my hometown…
Back to Basics
Monday, May 24th, 2010I recently traveled to Japan and while there I spent a great deal of time looking at the advertising that was all around me. As I can only speak about three words of Japanese and can read even less, figuring out what anything said was pretty much out of the question. But my communication problems…
Swing for the Fences!
Monday, April 26th, 2010In between belting out some blues on his harmonica and coming up with some brilliant ideas, my first creative director, Don Wade would always tell me to “swing for the fences.” At the time, it always made me nervous as hell because being an avid baseball fan, I know that guys who go up there…
