Posts Tagged ‘content strategy’


Designers and Writers and Bears, Oh My!

Tuesday, June 22nd, 2010

Well, maybe not bears. But for content creators on the web, designers and writers sometimes seem like two different animals.

“How many people can honestly say that content drives design?”

This was the question pointed at the audience during Karen McGrane’s (@karenmcgrane) and Jeff Eaton’s (@eaton) session at this year’s Web Content Conference in Chicago.

What and Why? Content Inventories and Audits

Monday, January 18th, 2010

Ever heard of a content inventory? How about a content audit? If you’ve ever redesigned your website you should have. They are two key building blocks to a successful website and should be a requirement for all web projects.
So what are they?
It’s pretty simple really—in a content inventory you take stock of all the…


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The Combine Tech Conference 2010
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This 60-second radio commercial helped to create buzz about South Jersey Healthcare's orthopedic services department.
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This informative video helped to re-brand the company and attract more law firm partners as well as potential customers.
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This microsite helped to capture the adventure and prestige of owning a Learjet 60XR.
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