I’ve had the advantage of viewing some 20 years of focus groups where the participants are the 65+ age group. Over the years, I’ve seen both the people and their opinions change.
Today’s seniors are much healthier in appearance. They seem more physically fit, and much less dependent on wheelchairs or walkers. Maybe this is the…
Posts Tagged ‘marketing strategy’
Grandkids and Healthcare Marketing
Monday, July 12th, 2010Don’t You Want to Know Why?
Thursday, July 8th, 2010For the last year and a half I have been eligible for a new cell phone. I have a plain phone that makes calls and texts and not much else. No apps, Internet or music. It holds a charge well, has a good design and is great at making phone calls. I love it just…
Rock documentary has big hairy lesson for marketers
Monday, April 19th, 2010“Daddy, how come I don’t have good hair?”
This question is posed by Lola, the tiny daughter of comedian and filmmaker Chris Rock, in his documentary about the Black hair industry, Good Hair
In his film, Rock shines a light on the hair industry’s damaging and sometimes dangerous styling products, expectations created by the entertainment business and…
Don’t force-feed me content, bro!
Monday, February 15th, 2010Imagine, if you will, the following scene:
I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,…
Welcome to the Finelight Interactive Blog
Friday, April 17th, 2009Welcome to our blog! We are pleased you have stopped by to check out our site.
We are Finelight – a full service advertising agency located in Bloomington, IN. This particular blog will focus on our interactive marketing work, but our other corporate blogs will provide insight into the many other things we do here. Be…
