Insights

February 15, 2012 by Libby Robertson

Four Must-Have Tips for Making the Best Use of Your Marketing Budget

Are you searching for efficient ways to utilize your marketing budget? Here are four tips every serious marketing professional should consider before developing a 2012 marketing budget.

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January 4, 2012 by Eric Shalley

Content: Too Much of It May Be Hazardous to Your Website’s Health

Latest content on the laser-guided procedural gadget? Check! Dr. Whozit’s disease-specific brochures that looked outdated in the 80s? Check! Every service line department head’s wish list entered? Check! This is only the tip of the stethoscope. Let’s add more. And why not? The web is infinite, right?

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December 14, 2011 by Lynn Smith

Defuse Your Competitive Threats With a Current Market-Assessment

Building your competitive market assessment platform today allows your hospital to make quick, strategic marketing moves when threats emerge tomorrow.

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June 30, 2011 by Patty Anderson

Does Newspaper Advertising Still Make Sense?

With news delivery advancing toward the digital-first model, should advertisers continue to invest in newspaper advertising? If you are reaching your audience with a relevant message and competitive offer, and the investment is in line with audience delivery, it doesn’t matter where you advertise.

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June 17, 2011 by Susan Arterburn

War (Room)…What Is it Good For?

As strategic marketers, we have to be more than just thinkers—we must be “provers”—as in, “prove it to me.” We’re proving it to the clients, the CEOs that call all the shots and ultimately to the target audiences—our consumers.

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