Category: Identify Growth

March 21, 2012 by Craig Roszkowski

Not All Growth Is Equal: Using Marketing to Reduce Rising Emergency Department Volumes

Strategies for moving patient volume away from emergency departments and into immediate care centers.

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March 14, 2012 by Lynn Smith

Digital Tech and Consumer Engagement: What the Auto Industry Can Teach the Healthcare Industry

Digital technology: What hospital marketers can learn from the auto industry.

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March 7, 2012 by Kate Robinson

Understand Context to Improve Your Hospital’s Digital Marketing Efforts

It’s important to know where your audience is online, but do you know why they’re there? We look at the importance of context in your hospital’s digital marketing.

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February 29, 2012 by Patty Anderson

Creating a Well-Rounded Healthcare Marketing Media Strategy

Are you questioning the value of traditional media in your healthcare marketing mix? In this post, we offer solutions to help you develop the right mix between digital and traditional media.

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February 23, 2012 by Lynn Smith

How to Make Referring Physicians’ Shortlists and Become a Patient’s First Choice

Physician referral marketing should be a key component to any hospital marketing plan. We explain why and how you can take advantage of it.

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