Insights

February 8, 2012 by Scott Thielen

Avoid the Insanity of Feature Wars

Feature wars can be a trap for hospitals and their marketing departments. Find out if you’re in danger…and how you can avoid it.

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February 1, 2012 by Matt Sheley

Manning Watch: Could the Departure of Peyton Yield a Brand Windfall for St. Vincent?

Celebrity endorsement is a hit or miss proposition depending on how the athlete carries him or herself on and off the field. We pose the question of what happens to the Peyton Manning Children’s Hospital at St. Vincent brand in the likely event that he leaves Indianapolis.

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How to Create Pinterest in Your Healthcare Marketing

January 11, 2012 by Charlie Rohlfing

Avoiding the 10 Worst Clichés of Hospital Advertising

Avoiding clichés in hospital advertising can be difficult, but not impossible. We offer guidelines for creating advertising for hospitals that resonates with your target audiences.

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January 4, 2012 by Eric Shalley

Content: Too Much of It May Be Hazardous to Your Website’s Health

Latest content on the laser-guided procedural gadget? Check! Dr. Whozit’s disease-specific brochures that looked outdated in the 80s? Check! Every service line department head’s wish list entered? Check! This is only the tip of the stethoscope. Let’s add more. And why not? The web is infinite, right?

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