Insights

February 15, 2012 by Libby Robertson

Four Must-Have Tips for Making the Best Use of Your Marketing Budget

Are you searching for efficient ways to utilize your marketing budget? Here are four tips every serious marketing professional should consider before developing a 2012 marketing budget.

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February 8, 2012 by Scott Thielen

Avoid the Insanity of Feature Wars

Feature wars can be a trap for hospitals and their marketing departments. Find out if you’re in danger…and how you can avoid it.

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February 1, 2012 by Matt Sheley

Manning Watch: Could the Departure of Peyton Yield a Brand Windfall for St. Vincent?

Celebrity endorsement is a hit or miss proposition depending on how the athlete carries him or herself on and off the field. We pose the question of what happens to the Peyton Manning Children’s Hospital at St. Vincent brand in the likely event that he leaves Indianapolis.

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January 25, 2012 by Jeannene Manning

2011 Medicare Season—Was It a Bust?

The 2011 Medicare season was a difficult one. We break down why, as well as provide some strategic marketing ideas to improve Medicare Advantage enrollment in the future.

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