Bombardier

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  Challenge
  Finelight was challenged to help Bombardier market the new Learjet 60 XR—a multi-million dollar aircraft.
  Results
  To catch the attention of 50 corporate jet enthusiasts, Finelight developed a direct mail package that was hand delivered in an attach case. It created buzz and sold a $12 million Learjet 60 XR.
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  Challenge
  Business jet manufacturer Bombardier needed assistance marketing the new Learjet 60 XR, an upgrade of the 13-year-old Learjet 60 model. Bombardier wanted to communicate the new model's flight deck and cabin enhancements to the general aviation community—as well as to create awareness and a desire to buy.
  
  Results
  Finelight enlisted the help of international man of mystery Xander XXX. This fictional character was the hero of a hand-delivered attache direct mail piece that led prospects to our microsite. Once at the site, visitors entered their tracking code to learn the end of Xander's story. The site, which featured art reminiscent of an action movie's storyboard, captured the attention of C-level executives and qualified businessmen. The campaign resulted in the sale of one multi-million dollar Learjet 60 XR aircraft, and earned Finelight a 2007 ECHO award for excellence in direct marketing.
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  • 
  • 
  Challenge
  Business jet manufacturer Bombardier needed assistance marketing the new Learjet 60 XR, an upgrade of the 13-year-old Learjet 60 model. Bombardier wanted to communicate the new model's flight deck and cabin enhancements to the general aviation community-as well as to create awareness and a desire to buy.
  Results
  Finelight enlisted the help of international man of mystery Xander XXX. This fictional character was the hero of a hand-delivered attache direct mail piece that led prospects to our microsite. Once at the site, visitors entered their tracking code to learn the end of Xander's story. The site, which featured art reminiscent of an action movie's storyboard, captured the attention of C-level executives and qualified businessmen. The campaign resulted in the sale of one multimillion dollar Learjet 60 XR aircraft, and earned Finelight a 2007 Echo award for excellence in direct marketing.