Challenge Gwinnett Medical Center challenged Finelight with raising consumer awareness and increasing GMC's share of the overcrowded Atlanta health care market through a series of radio commercials.
Results Finelight used its direct response and branding expertise to tie the elements of the GMC brand together and parlay the health network's strengths through impactful creative, including community sponsorships.
Challenge Gwinnett Medical Center was going through somewhat of an identity crisis. Although it has new facilities, top-ranked programs and some of the nation's most respected physicians, most consumers were unaware of what the hospital had to offer. Finelight was challenged with raising consumer awareness and increasing GMC's share of the overcrowded Atlanta health care market.
Results Finelight used its direct response and branding expertise to tie the elements of the GMC brand together and parlay the health network's strengths through impactful creative. All pieces included response mechanisms for measuring results and were supported by outdoor advertisements, community sponsorships and interactive tactics.
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Challenge Gwinnett Medical Center challenged Finelight with raising consumer awareness and increasing GMC's share of the overcrowded Atlanta health care market through a series of TV commercials.
Results Finelight used its direct response and branding expertise to tie the elements of the GMC brand together and parlay the health network's strengths through impactful creative, including community sponsorships.
Challenge Gwinnett Medical Center was going through somewhat of an identity crisis. Although it has new facilities, top-ranked programs and some of the nation's most respected physicians, most consumers were unaware of what the hospital had to offer. Finelight was challenged with raising consumer awareness and increasing GMC's share of the overcrowded Atlanta health care market.
Results Finelight embarked on a complete re-design of the hospital system's website, implementing a user-friendly design that incorporated SEO tactics and increased both usability and searchability.
