Challenge
Inliner was the number two supplier in the market, and relied on advertising materials that did little to differentiate it from its competitors. Finelight was hired to help the company define a clear brand image and stand out from the crowd, ultimately increasing market share.
Results
After conducting extensive research, Finelight determined that Inliner's key point of differentiation was in its experienced, knowledgeable team. We created an advertising campaign that highlighted this differentiator in a unique way to stand out from competitors in the cluttered trade journals in which it would appear.
