Newmar

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  Challenge
  The leading luxury RV manufacturer needed a website that reflected its innovative brand—and a way to make it easier for prospects to find the site.
  
  Results
  Newmar called on Finelight to design a site that reflects the company's emphasis on quality and craftsmanship, as well as to improve its competitiveness in keyword searches on sites such as Google, Yahoo! and MSN. In the first weeks after the 2008 brand launch, more than 51,000 visits to the site were logged, 66 percent of which came from search engines.
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  Challenge
  Business jet manufacturer Bombardier needed assistance marketing the new Learjet 60 XR, an upgrade of the 13-year-old Learjet 60 model. Bombardier wanted to communicate the new model's flight deck and cabin enhancements to the general aviation community-as well as to create awareness and a desire to buy.
  Results
  Finelight enlisted the help of international man of mystery Xander XXX. This fictional character was the hero of a hand-delivered attache direct mail piece that led prospects to our microsite. Once at the site, visitors entered their tracking code to learn the end of Xander's story. The site, which featured art reminiscent of an action movie's storyboard, captured the attention of C-level executives and qualified businessmen. The campaign resulted in the sale of one multimillion dollar Learjet 60 XR aircraft, and earned Finelight a 2007 Echo award for excellence in direct marketing.
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  • 
  • 
  Challenge
  Business jet manufacturer Bombardier needed assistance marketing the new Learjet 60 XR, an upgrade of the 13-year-old Learjet 60 model. Bombardier wanted to communicate the new model's flight deck and cabin enhancements to the general aviation community-as well as to create awareness and a desire to buy.
  Results
  Finelight enlisted the help of international man of mystery Xander XXX. This fictional character was the hero of a hand-delivered attache direct mail piece that led prospects to our microsite. Once at the site, visitors entered their tracking code to learn the end of Xander's story. The site, which featured art reminiscent of an action movie's storyboard, captured the attention of C-level executives and qualified businessmen. The campaign resulted in the sale of one multimillion dollar Learjet 60 XR aircraft, and earned Finelight a 2007 Echo award for excellence in direct marketing.