South Jersey

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  Challenge
  South Jersey Healthcare is in a very competitive market for orthopedic services, and was suffering from a lack of awareness of its services. Finelight was challenged with creating buzz about this important service line and increasing utilization.
  Results
  Finelight developed a multi-faceted brand direct advertising campaign that highlighted South Jersey's comprehensive services and invited consumers to imagine what they could get back if they were no longer living with joint pain.
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  Challenge
  South Jersey Healthcare is in a very competitive market for orthopedic services, and was suffering from a lack of awareness about its services. Finelight was challenged with creating buzz about this important service line and increasing utilization.
  Results
  Finelight developed a 60-second radio commercial as part of a multi-faceted brand direct advertising campaign that highlighted South Jersey's comprehensive services and invited consumers to imagine life without joint pain.