St.Francis

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  Challenge
  St. Francis is a three-campus hospital system in the crowded Indianapolis marketplace. It asked Finelight to refresh its brand, making it one that would stand out from its competitors.
  Results
  Finelight spent time examining the market and researching St. Francis' key differentiators before coming to the conclusion that the differentiator it could own was that of trust. With that in mind, we created a visually stunning campaign that focused on promoting this differentiator.

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  Challenge
  St. Francis challenged Finelight to help it create buzz for their cardiac services department and the revolutionary heart attack treatment protocol they had developed.
  Results
  Finelight incorporated a powerful patient story into an emotionally charged TV commercial that drove viewers to request a Healthy Heart Kit.