IU Varsity Club

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  Challenge
  The Indiana University Varsity Club needed an annual report that would not only showcase the organization's efforts on behalf of the University's athletes, but also help to increase donations for the following year.
  Results
  Finelight created an emotionally charged, visually arresting book for the Indiana University Varsity Club. It included dynamic photography and personal stories from the athletes.
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  Challenge
  Business jet manufacturer Bombardier needed assistance marketing the new Learjet 60 XR, an upgrade of the 13-year-old Learjet 60 model. Bombardier wanted to communicate the new model's flight deck and cabin enhancements to the general aviation community-as well as to create awareness and a desire to buy.
  Results
  Finelight enlisted the help of international man of mystery Xander XXX. This fictional character was the hero of a hand-delivered attache direct mail piece that led prospects to our microsite. Once at the site, visitors entered their tracking code to learn the end of Xander's story. The site, which featured art reminiscent of an action movie's storyboard, captured the attention of C-level executives and qualified businessmen. The campaign resulted in the sale of one multimillion dollar Learjet 60 XR aircraft, and earned Finelight a 2007 Echo award for excellence in direct marketing.